About Us


Joni Perna, owner of Joni Salon and Spa, has been a salon owner for thirty years, beginning in her hometown of Perham, Minnesota. Joni conducted her salon there nearly twenty years. During that time Joni also pursued an interest in art and obtained a BFA from the University of Minnesota.  She also started a graduate degree in art history, completed the course work in graphic design from Minnesota State University, Moorhead.

In 2000, Joni moved her salon to the Brookdale Mall in Moorhead where she added photography to her business;  pageant photography, senior portraits, commercial, family, and wedding photography. After five years at Brookdale, the business was moved to the Moorhead Center Mall where full spa services were added.

Joni Salon and Spa has now found its permanent home in the newly redeveloped downtown Moorhead area. Joni purchased the historic Douglas House and the business is now concentrating solely on salon and spa services. The first level of the Douglas House is the salon area and retail space and spa services are provided on the second level. Spa services include: massage, pedicures, manicures, facials, body treatments, and waxing. Shower facilities are also provided for clients in the spa.

We currently have three stylists:  Joni Perna, owner, Jacque Schlick, Amy Olson and two massage therapists:   Tarra Hilde and Marina Semerkov.

Read More about our History…

Our Mission

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Joni Salon and Spa is committed to providing the highest quality services and products to our community. Integrity, service, education and professionalism are our keystones. Our desire is to have all of our clients looking and feeling great! Walk into our home and join our family. We are delighted to serve you in a relaxing environment that will soothe and calm your senses.

Joni Salon and Spa is an Aveda Concept Salon ,using only the Aveda natural hair, skin and body products. We are located in the historic Douglas House in the re-newly redeveloped area of downtown Moorhead, MN. Directions to our salon can be found on our contact page.

Joni Salon and Spa participates in Aveda’s Pure Privilege program in which client retail sales are rewarded with points that can be redeemed for gift and travel packages. Salon and Aveda gift cards are also available.